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  1. 1+1=3 in new Soundstack analysis of radio and podcast listeners

    Radio has the greater reach, while podcasting (“One of the youngest channels”) is powered by fast growth. “When it comes to touching listeners, no other channel can touch broadcast radio,” the report observes, noting radio’s 91% reach of adult listeners. Podcasting is “smaller, but growing like mad” and reaches over a third of U.S. adults.

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