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The future of better audio ad experiences is now.
While proponents of traditional server-side and client-side audio ad insertion constantly “battle” over which method is better, both are inefficient to some degree and add complexity. They attempt to do things that they weren’t built to do.
Sound Decisions Made Simple with Streaming Trends
Insights about your stations need to be comprehensive and robust to give you a true understanding of how they’re performing. But they also need to be simple, so it’s easy for you to learn what you need to do quickly.
Broadcast-to-Podcast, and the inverse, explained. See the infographic.
Ensuring that both linear listeners and non-linear listeners can enjoy your amazing shows is just smart business. This infographic is a comprehensive lay-of-the-land on “broadcast-to-podcast,” and the inverse.
Browse the Stack
Sound Decisions Made Simple with Streaming Trends
Insights about your stations need to be comprehensive and robust to give you a true understanding of how they’re performing. But they also need to be simple, so it’s easy for you to learn what you need to do quickly.
Barometer and SoundStack partner to enhance audio ad market
The future of better audio ad experiences is now.
While proponents of traditional server-side and client-side audio ad insertion constantly “battle” over which method is better, both are inefficient to some degree and add complexity. They attempt to do things that they weren’t built to do.
The cycle of satisfied listeners and profitable publishers
Streaming delivery issues impact more than just a smooth listening experience. If the stream doesn’t deliver effectively, neither can ads, and that means a revenue hit to publishers. So when we built ABR capabilities into our streaming server, DAS (Dynamic Audio Server), we built it to work in concert with dynamic ad insertion (DAI).
A High-Level Look into Marketplace Dashboard
Audio publishers need easy ways to see how all of those channels perform alongside each other so they can make the best decisions for their entire business. Let our own Heather Smith take you through Marketplace Dashboard.
Broadcastify informs communities with SoundStack
In order to keep providing their invaluable service to communities everywhere, Broadcastify needs ad revenue. While they were generating income through their licensing agreements, they needed a better solution to monetize their streams directly.
Live365 Deal Makes Stations Available On The Audacy App
One of our primary goals is to honor our broadcasters’ programming by helping them acquire as wide a listening audience as possible. Audacy’s vast network of millions of loyal listeners is another great way to achieve that goal.
ChristianNetcast and Live365 Form Partnership
Giving ChristianNetcast customers access to some of the most innovative technology available in streaming today, this partnership will take faith-based broadcasting to the next level and beyond.
Jon Stephenson wins Radio Ink award
Big thanks to Radio Ink for recognizing Jon as one of radio’s 30 and under superstars. Read a bit from his interview.
CEO Jon Stephenson Recognized in Radio Ink's 2023 30 & Under Superstars
So much happens behind the scenes - from metadata precision at the studio to filling ad inventory across programmatic channels dynamically (to better target a listener) to volume normalization. There's a lot to navigate to ensure broadcasters earn money while not sacrificing the listener experience.
Powering audio for everyone in 2024
When every player in this space has a fair opportunity to flourish, everyone flourishes – podcasters, broadcasters, advertisers, networks, technologies, and more. Looking forward with CEO Jon Stephenson.
Fischer Hooks Business Development VP Role At SoundStack
With years of experience in the audio ecosystem – from mobile, to enterprise platforms, to renowned communications companies – Michael brings tremendous knowledge that will make it easier for an array of streaming businesses to grow.
Broadcast-to-Podcast, and the inverse, explained. See the infographic.
Ensuring that both linear listeners and non-linear listeners can enjoy your amazing shows is just smart business. This infographic is a comprehensive lay-of-the-land on “broadcast-to-podcast,” and the inverse.
1+1=3 in new Soundstack analysis of radio and podcast listeners
Radio has the greater reach, while podcasting (“One of the youngest channels”) is powered by fast growth. “When it comes to touching listeners, no other channel can touch broadcast radio,” the report observes, noting radio’s 91% reach of adult listeners. Podcasting is “smaller, but growing like mad” and reaches over a third of U.S. adults.
Sounds Profitable goes deep into the Stack – part 5
An independent, programmatic ad marketplace for digital audio means more buyers/sellers participating in an open exchange – instead of a select few in closed ecosystems – which in turn means more opportunity for everyone.