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The Short Stack

A taste of what's hot in podcast and streaming tech, and at SoundStack HQ.

  1. Programmatic in perspective at Podcast Movement - The Short Stack

    Edition 7 • August 2023

    Debates around programmatic started as soon as it emerged in its modern form, roughly 20 years ago. The early objection was simple: if a salesperson could consistently sell a premium ad to Tiffany’s on The New York Times home page for a lot of money, why would they open up inventory in a bidded marketplace? The answers?

  2. Go ahead, touch that dial – The Short Stack

    Edition 6 • July 2023

    A “channel” in media/marketing lingo is obviously different – a specific path to reach people. In audio, no mystery, the primary paths to the ears are podcasting and broadcasting (OTA, satellite, streaming).

  3. What AI Can’t Do - The Short Stack

    Edition 5 • June 2023

    Maureen Dowd wrote in The New York Times that “AI is [technologists’] baby, hurtling toward the rebellious teenage years.” Touchy issue. And yeah, hopefully AI never takes over her column.

  4. Back to Basics at NAB – The Short Stack

    Edition 4 • May 2023

    We had so many amazing conversations with broadcasters large and small at the NAB Show Centennial in Las Vegas. Like the 99 NAB shows before it, there was a lot of focus on bright, shiny objects – the new innovations that will help those broadcasters continue to engage massive audiences and grow their businesses.

  5. Power of independence with Kast Media - The Short Stack

    Edition 3 • April 2023

    As you’ve seen, we put a lot of focus on audio creators over here. That’s not to say that every player in digital audio – networks, platforms, advertisers, and more – isn’t equally important. But none of us would be doing what we’re doing without the creator – the maker of the feast.

  6. Power of independence with Kast Media - The Short Stack

    Edition 2 • March 2023

    Look at it from the creator’s perspective. Putting aside their higher purpose for a moment – to bring new insight and/or joy to the world – let's agree that most podcasters are otherwise looking for two things: 1) a big audience, and 2) easier ways to earn revenue that keeps them growing.

  7. Audio opens up in '23 – The Short Stack

    Edition 1 • January 2023

    The more careful approach in media overall is, no surprise, mostly about the current and future state of the economy. That affects everyone, no matter how entertaining or informative your audio content is or how powerful the technology is behind it.

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